How to Generate Leads Online For Your MLM Using Articles

Saturday, January 16th, 2010 at 12:47 pm

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Many people flock to the internet in hopes that using the World Wide Web will be easier to build their business than traditional methods such as cold calling. However if you have no idea how to do this you may find yourself getting frustrated and burnt out. This is why many people use a system to teach themselves and their downline how to generate leads for free using the internet.

One powerful way to generate leads for free is by using articles, known as article marketing in the internet marketing department. Some people have great success using article marketing, and some people have no success at all using article marketing. In this article I am going to share with you how to generate leads online for your mlm using only articles.

Now let’s get started!

Keyword Marketing

Do not targeted keywords such as “mlm” but, target long tail keywords such as “how to build a successful mlm on the internet”. By using long tail keywords it is easier to get top 10 rankings and it will probably stick because most people are going after the short term keywords. You can rank for short term keywords pretty good, however it take to much work for it to stick.

Composing Your Article

Title

Make sure you put your main keyword in the first couple words in your title. Search engines read from left to right. I see a lot of marketers make the mistakes of not putting the keyword they want to rank for in the beginning of the title.

Body

When writing the body of your article remember that quality is better than quality. If your article is under 500 words, chances are you have not put enough value into your article. A good value pack article is usually 500 words or more.

Make sure that your article is easy to read. No one likes to feel like they are reading a lot. You can make your article easier to read by separating it by paragraphs or bullets when applicable.

Make sure that you put your main keyword in at least three of the supporting paragraphs in your body. You may put it in more paragraphs depending on the size of your article. For example if the body of your article is five paragraphs, you can put your main keyword in the first paragraph, middle paragraph, and the last paragraph.

You don’t want to overdo it because Google will figure out what you are up to and penalize you for it. The last thing you want is to get penalize for overstuffing your article with keywords.

Signature

The signature is the most important part of your article. This is where you place your call to action. Without enough value in your article and without a clear call to action, your click through rate will be low.

One secret I have found to get people to click is to use a signature similar to “read the full review at…” This lets people know that there is more information at that particular website. My link usually sends them to a blog post where I give more value on that particular subject.

Again do not overdo it when using that particular line because article directories will figure out what you are up to and band you from using that signature.

Article Submission

Do not put all of your eggs in one basket. You do want to upload your article to as many article directories as possible. Also by creating more than one variation for your articles, you will get better rankings than just by posting duplicate content all over the place. I use automatic article submitter to expedite the process.

If you do not want to buy any article submitter tools you can use Brad Fallon free article submitter. Now I don’t use this personally so I don’t have any reviews on it. I believe it also comes with an upgrade. If you want to submit your articles manually, I recommend submitting it to the top article directories.

Here are a few to get you started:

Ezinearticles

Goarticles

Ideamarketers

Articlecity

Articlealley

I truly hope you found some value from this article and you now know how you can use article marketing to generate leads for free. It is impossible to put every single detail about article marketing in one post. Make sure you subscribe to my blog for more tips on article marketing and other subjects.

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