Are You Color Blind?… Learn This And Close Like A Pro!

Friday, December 11th, 2009 at 12:38 pm

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Wouldn’t it be great if you could quickly identify the personality of the person you are speaking to about your opportunity, and tailor your presentation in the best way possible so that you only need to discuss what your prospect wants to hear to understand how the business could work for them?

It would certainly allow you to present your business in a more simplified way, and give you more time to build a relationship with your prospect.

If you take a few minutes to LISTEN to your prospect, you will quickly be able to identify which of the four main color categories they fall into. Here are a few tips for the different personality colors.

Green (Fall) Personality

Greens are very detail oriented, actuate, professional and businesslike, very hard on themselves and critical of others. They are motivated by the desire to be right, maintain quality. They are NOT motivated by money. They work slowly to make sure they are correct. They need a lot of information before they make decision. They need security, time to adjust, and advance planning, and no risk. They can appear unapproachable and don’t show a lot of emotion on their face.

They talk slow and soft, they are computer savvy, best follow up skills, very cautious, not very spontaneous, non emotional, most pessimistic, must be planned, don’t like flashy people. An example of a green personality is doctors. They can be a little self-critical, overly sensitive and sometimes a little critical of others, but they’re also stable, compassionate and intuitive of other’s needs.

You will need to give your Green prospect as much information as needed for them to make a decision. Green can be good leaders who like a good challenge!

Greens can be great leaders who like a good challenge – make that little bit of extra effort to get them on your team and you won’t be sorry!

Blue (Summer) Personality

Blues are very enthusiastic, opportunistic, emotional and passionate, exciting, dramatic and fun loving, very unrealistic, disorganize, feelings are hurt easy, bunch of friends on Facebook and MySpace, very socialable; they are motivated by recognition and approval of others, focus on the future, waste time doing unproductive things, talk rather than listen, motivate and inspire others through excitement, life of the party, opportunistic, playful, bubbly, like to be seen, don’t like to take orders.

Career examples for blues are a sales career, singer, and songwriter.

If you want to work with this person, there’s no point into going into all the minute detail of the business, as blue’s are slightly disorganized and more likely to act on feelings rather than logic. Your presentation needs to be short and succinct. You need to make it sound exciting and fun. Blue’s are motivated by recognition and the approval of others. Tell them about the social activities that come with the business and you’ll be appealing to what motivates them most.

Blue personalities have an eye on the future. They tend to make quick decisions and they make lots of right (and wrong) calls, but are quickly up and running onto the next one. Introduce a Blue into your business and it will never be dull!

Yellow (Spring) personality

Yellows are compassionate, loving, dependable, can’t make decisions, rather see you happy than themselves, sacrifice themselves, fear change, love helping, great listeners, make decisions base on others, easy influence by others, need security, gradual change, don’t like trouble, calm, ultimate desire quality relationships and feeling of being needed, and opportunity to make a difference in other people lives, passive and laid back, talk slow and soft, causal and informal, nice people, overly sensitive, and hurt very easy, animal lovers, they don’t care how much you know until you show how much you care.

Yellows are your daycare workers, nurses, and school teachers.

If you want to work with this person, you will need to explain how your product will help people; help them save money, help them to lose weight, help increase energy; help generate an income that will allow them to spend more time at home with their family etc. As this will motivate them much more than a fantastic compensation plan or the incentive trips and cars you can win.

Red (winter) personality

Reds are decisive people, goal oriented, independent, risk takers, self starters, driven to complete projects quickly and effective, very competitive, not patient, very blunt, poor listeners, demanding, insensitive, don’t like a lot of facts, very fast past, motivated by results, change, action, money, credit for achievement, get lot done in lest time, hate wasting time, great at initiating conversation, begin with the end in mind, make quick decisions, stubborn about making change, they take control and are very dominate, like to face new challenges, opportunity for advancement; they are motivated by boats, cars, houses, money, they like to win, and hate losing, talk fast and loud, natural born leaders, rude and arrogant, little unteachable, very sensitive to criticism, like to be with the in crowd, like flashy stuff, hate cheap stuff, hate waiting, don’t like to be followers, don’t show emotions in front of other people, hate people who can’t decide.

They are likely to be pilots, politicians, CEO’s or managing directors of firms, lawyers, military leaders etc.

If you want to work with this person, you will need to outline the results that can be achieved in your business and you’ll need to be specific, such as “reach this goal and you’ll be entitled to a free car”, “reach that goal and you’ll receive a bonus of 1,000.

Red personalities aren’t easily coachable, and are quickly bored by inactivity. They prefer to set off running and be independent. They may be impulsive and demanding but they also get results. Introduce a red personality type into your business and you’ll have someone who can sometimes be insensitive to the feelings of others in their drive to the top, but their activity and enthusiasm for the task will motivate some of the slower movers.

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