Lakisha Copeland

So what is dominating using the pay per click method really all about? The following report includes some fascinating information about how to dominate using the pay per click method–info you can use, not just the old stuff they used to tell you.

You may not consider everything you just read to be crucial information about dominating using the pay per click method. But don’t be surprised if you find yourself recalling and using this very information in the next few days.

We have all heard of Google Adwords and some of us have even tried to use pay per click advertising for our business. Over and over again we hear the success stories of several network marketers using Google pay per click; and we also hear the horror stories.

Is there a secret formula that is hidden from the masses?

My friend I am here to tell you that marketing is a science; but it is duplicable.

Let’s start by stating exactly what is pay per click. Pay per Click is an internet advertising module use on search engines; in which advertisers (You) pay their host (Google, Yahoo, MSN) when their ads are click.

With that being said it is important to not just throw a campaign up on the spare of the moment. Especially with no experience or training on this topic. Do your research before you decide to use pay per click advertising for your business.

I am going to get right into this training. When you are searching for keywords to bid, on less competition is always better. Go deep and wide while you are searching for keywords to bid on.

Great keyword resources are http://www.wordtracker.com, https://adwords.google.com/select/KeywordToolExternal, and http://tools.seobook.com/keyword-tools/seobook/

Some very simple rules to remember

• To be on page one, you need to be one of the eight to eleven best bidders
• You can always get the bottom position by bidding Google’s minimum required bid
• Often more bidders mean expensive clicks
• More bidders mean more work/copywriting
• More bidders mean more time, money in testing before you are profitable
• More competition means more money to winner

When you are writing your ad these tips are very important when setting up your campaign.

• Show your major keyword in the headline, body, and URL. If the keyword is not in the URL here is what to do. For example http://www.yahoo.com?keyword. It does not matter what is after the question mark. It will still go to yahoo.com. Type it in your browser to see for yourself. By putting your keyword in the headline, body, and URL, you are telling Google that your website is related to that keyword without Google having to go to the website.

• The Second line is a benefit. This is your best guest of what people searching on the internet for that keyword wants to know.
• The third line is a feature of the package (this is what your product offer)
• The forth line is the URL (example: www.youtube.com
• The fifth line is the destination URL (If you never set up a Google campaign; you may not know what I am referring to) (example: www.youtube.com/landingpage)

Here is an example of a great ad when I type in MLM in Google.

MLM Dirty Secrets…
The Top 1% Of MLM Keep This ‘Little
Known’ Success Secret To Themselves
www.OnlineMLMSecrets.com/topearners

Please notice how the advertiser put the keyword MLM in the headline, body of the ad, and in the URL itself.

Make sure you scope out your competition as well. For those of you who want to bid on highly targeted keywords. (I wouldn’t suggest this if you are a newbie.)

Type in your desired keyword into your browser; and print out the first screen. In a couple of days or weeks; type the keyword back into your browser. See who is still on the first page of Google and who is not. Keep repeating this process until you find out who your real competition is.

After you find out who is your real competition is; study their ad campaign, website, get on their mailing list, study their emails, and call them to find out what they are selling and what their prices are.

These guys have already figured it out. Don’t try to reinvent the wheel. They figured out what works and it is up to you to duplicate what is successful. Sell a better product than what your competitors are offering.

Win your customer’s over by offering him something he won’t find anywhere else.

Ways to find customers that are ready to buy.

• Begin with common sense
• Narrow down your keyword
• Try turning traffic first and watch how people click and respond
• Test and Track two different ads campaigns
• Do an ask campaign for your different major keywords. (Ask your customers what they really want and give it to them. Great place to set up a campaign is at http://www.askdatabase.com
• Bid on keywords with brackets [exact matches] quotes “phrase matches” and broad matched keywords
• You can bid different amounts for these keywords

If your keyword has absolutely no competition it is either they tried and it didn’t work or you struck gold.

Do you have an ROI argument (return on investment argument?)

If you have a clear ROI argument your customer’s will want to buy from you and nobody else.

What do you have to offer your customer’s that is unique?

Killer questions to ask yourself to find out your unique selling proposition

• Why Should I listen to you?
• Why should I do business with you instead of somebody else?
• What can your product do for me that no other product can do?
• What can you guarantee me that no one else can

Here is a great checklist guide to follow when setting up your campaign.

- I’ve entered the conversation & test going on inside my customer head. My headline and text echo exactly what my customer is looking for.
- I’m bidding on close matches on very specific phrases (example change oil)
- I’m bidding on longer phases (example how do I change the oil in my car)
- I’m playing beat the control by rotating at least 2 ads simultaneously in everyone of my ad groups (this is when you are testing and tracking to see which ad has the most clicks)
- After 30 or more clicks on each, delete the poorer of the two ads and write a new one and try to beat the winner
- I’m taking a full advantage of the space Google give me in each line
- When I list benefits and features, I try listening benefits first
- My display URL is relevant to what my customers are searching for
- I’m testing capital versus lower case letters in my headline, body test, and URL to see what earns me a higher CTR
- I’ve read my ads out loud to myself to see if they have good rhythm and flow
- I’m playing to my hunches, thinking about copy day and night
- I always keep a close eye on what advertisers are doing
- Get good clicks make those clicks worth more money
- Get more clicks from more pages

As your knowledge about dominate using the pay per click method continues to grow, you will begin to see how dominate using the pay per click method fits into the overall scheme of things. Knowing how something relates to the rest of the world is important too.

It is impossible to include everything about Google Adwords in this blog post. I will do more training on this subject in the future. I highly recommend getting Perry Marshall’s Definite Guide to Google Adwords. This is where I learned most of my information about pay per click advertising. http://www.perrymarshall.com/adwords/

Does List Builders really work?  Viralurl and Listjoe are two of the most common list builders.  I have no experience with List Joe; but I have use ViralUrl. 

When I was a newbie to the web I was told to go with ViralUrl first; and then try out Listjoe.

I took the upgrade for 197 when I joined the site.  With the upgrade you can email 3000 members every three days.

I was not sending the members to my primary opportunity; instead I was sending them to my lead generation capture page.

When I first started using the system; I was doing great.  I was getting at least 10 to 15 leads a week using ViralUrl alone.

I even created a YouTube video on my success with ViralUrl.  See here http://www.youtube.com/copeland5250

I upgraded again to elite to email 6,000 members every three days. If I am getting 10 to 15 leads from emailing a list of 3,000 members every three days; surely I will double that If I email 6,000 members every three days.

Wrong!!!

My conversion actually decreased.  I didn’t understand why.  I was doing the exact proven method as before.

The answer is ViralUrl is a great system to use, but it is all about copywriting. 

Premade email messages provided to you by your company is great; but they are only supposed to be use as a guide.

The first step is to get the person to open the email. How many subscriber lists are you on?  Which messages do you open and which ones do you not open?

It is usually the messages from people you know and trust or a message that has an enticing subject line.

For example I receive a letter from Mike Filsaime in the mail because I am on his list. (I respect him a lot and he has done wonders for this industry).   He was promoting Frank Kern’s Mass Control.  The letter was so compelling and so enticing that I believe every word of the copy.  That was until Frank Kern was giving away his free report. He was giving away three samples of email messages he have used one of which was the same letter Mike filsaime sent to his subscriber list.

This is not a bad technique; this is pure ingenious.  This is the way you should write your copy.  Write your copy as if you are writing to one particular person and not to a group.  You do not have to put {hey first_name} in the subject line. In fact everybody is doing it and this can decrease your conversion rate.

I see a lot of people put {thank you} in the subject line. This is known to have a good conversion rate; but are you sending them to Your List or are you sending them through a list builder system…

If I know I am not on your list and you send me a thank you message; I am probably going to send your message to the spam folder.  I see a lot of people use the subject line {you just made a commission}

This is a bad move.  If your message isn’t already caught by the spam filters; I can guarantee the receiver of the email is going to send it to the spam folder. 

So you ask how to use ViralUrl effective.

Make sure your email comes from your name

If you have paid for the upgrade make sure you send out the messages every three days.

Make sure you are sending your visitors to your own capture page where you can capture your leads names and emails.

Test and Track which emails have the best opening rate (If you are not tracking your links; why are you doing all this work anyway.)

Mask and cloak your links using preferable Powerlink Generator or ViralUrl. (This is if you do not have your own domain)

Was paying for one upgrade absolutely necessary? Yes if you are on a budget and you know you will use ViralUrl a lot; but you do not have to upgrade twice.  You can always use the free option; but you will pay more for the upgrade later on.

Use Viralurl affiliate program to supplement your income.

If you are still struggling with copywriting; study the copy of some of your favorite gurus. If you are on their list; study their email messages.

I absolutely recommend viralurl when you are first starting out; but it is all about copywriting.

Do you have any idea who Bob is?  If you are struggling to sign up reps and make more sales, you probably do not know who Bob is.

Bob is your perfect customer.  There is a lie going around in this community that everyone is a prospect.  If that was true, it wouldn’t be so hard generated new clients.  Everybody is not perfect for your business and not everyone will be interested in your business.

Until you take the focus off of your business and started concentrating on Bob, you will continue to have a rough time.  Getting to know Bob is not as hard as you may think. 

Everyone walk around with two core personalities.  The person they are right now and the person they want to become.  The person you want to become is your true identity. Your true identity is often held captive due to your environment, current circumstance, lack of knowledge, lack of finances, etc.

You do not have to personally ask your clients their background.  One easy way to get to know your customer is to get to know yourself. I mean really know who you are and where you want to go.  Your perfect customer is going to be similar to you.

Where are you now in your life and where do you want to be in the future?  What would be your perfect day? What would your family, house, etc look like? It is not about material things, but it will give you clues to what you really want out of life.

Be comfortable in your own skin.  If you are not comfortable with whom you are; it will come across to your prospects.   Too many marketers out there are lying and manipulating people for their little commission check.  Everybody wants to be the leader; but not everybody wants to go through the necessary procedure to develop into a leader.  The only person you can ever depend on is yourself.

When you find out your true identity; you will have a better clue at your customer true identity.  It depends on which niche you’re in, to know exactly what your customer want and need.

One good way to know the needs of the market is to use surveys.  Great places to go are http://www.surveymonkey.com and http://www.questionpro.com .

Another great place to go to is http://www.askdatabase.com. You are able to set up a single question or a multiple question campaign. You should not blindly guess at what your market want; ask them what they want.

You can also use forums and blogs to know what your market want and need.  Go to different popular forums and blogs in your niche; and find out what their biggest concern or problem is.

Depending on how far you want to take your business; you can use this information to educate your market or for creating your own products to address your market biggest needs. You can also sell affiliate products that will address your market needs. 

Once you get in tune with your market and what your market wants; people will look up to you as the expert in your field.  If you want to become the expert to your customer first; you have to be the first to address your customer need.  If you are the first to help your customer; he will be forever grateful. 

To sum it up; it is really not about your business. In fact you will not have a business without Bob.  You actually have to care about people. If you can’t stand your customers; maybe you are in the wrong niche.  Once you understand who you are and who you are marketing too; you will know how to address their needs.  This little information will make your business explode.

Hello World,

I had quite an interesting weekend.  I learned a valuable lesson that I wanted to share with you.  On top of my twitter account getting suspended I was having trouble with my website. 

I designed a perfect layout that I wanted to upload to my website.   Then I notice one small spelling error.

I quickly corrected the error. (It was the professional thing to do.) I tried to upload the document again and it would not work. It would only display as a text document and not a html document. I was thinking maybe the servers need time to adjust to my sudden change to the layout of my page.

I decided to sleep on it and try again the next day.  The next day I was having the same problem. I was at the end of my rope and all fresh out of ideas.  As soon as I ask my friend for help, he played hooky.  (I guess he didn’t want to say no)

YouTube was down, so I couldn’t find any videos to refresh my memory of how to upload files to my c-panel.  (I am a visual person, I learn from seeing it in action and implementing what I see).

I finally found out how to contact support for questions for my hostgator account.  (Hostgator customer service is really great)

After a couple of emails going back and forth with Jason from hostgator support, I quickly realize what I was doing wrong. I was uploading my file to the wrong area.

Yes I know I make mistakes too.  No one is perfect.  It is impossible to be a guru at everything.  Do not worry if you are currently struggling in certain areas in your business.  It will all get easier if you do not give up. 

The moral of this story is, don’t expect your friends or your upline to bail you out.  In a perfect world your upline will support you and help you with your current business.  The world is not perfect and we are continually getting thrown under the bus by or upline. 

If you want to know the answer to your problem, go to the best resources.  Go to the person who has lots of training in the area that you need the most help.  (Get to know the people who are at the top.)

 To help you along with this I am starting a newsletter/ blog with the answers to your most burning questions.  So tell me, what are your most burning questions about network marketing. 

Take a look at my website and type in your most desiring questions about network marketing and I promise to go to the source and provide the answers for you.  http://www.marketingundisclosed.com/secrets